Why Your Blog Still Matters

Let’s be real for a sec — writing a blog post doesn’t exactly have the same thrill as designing a new quilt or pulling fabric for a fresh pattern idea. You sit down to write, stare at the blinking cursor, remember you haven’t had coffee yet, and suddenly reorganizing your thread drawer seems urgent.

But here’s the thing: your blog is still one of the best tools in your quilting business toolbox. And yes, it still matters — even if it feels like shouting into the void some days.

It’s your long game (and it’s working even when you’re not)

Unlike social media, which disappears into the feed abyss within a day or two, blog posts live forever. They show up in search results. They give people a reason to stick around on your site. They quietly do the work of connecting new eyes to your brand, your voice, and your offerings — on your timeline, not the algorithm’s.

A well-written blog post can keep bringing traffic to your site for months (or years). That post you wrote two years ago about your favorite tools for curved piecing? It’s probably still helping someone out right now while you’re reading this.

It builds trust without being salesy

Blogs let you show up as the expert in your niche without screaming “I’M AN EXPERT.” You’re just sharing helpful stuff: how you designed your latest pattern, a behind-the-scenes peek at your sketchbook, your thoughts on building a better sewing habit. This kind of content feels personal, helpful, and generous — and that makes people want to stick around.

And the best part? When they are ready to buy a pattern or sign up for your quilt-along, they already feel like they know you. That’s the magic of content that doesn’t expire after 24 hours.

You don’t have to post every week to make it worth it

Let me just say it louder for the perfectionists in the back: your blog does not need to be updated every week to be valuable. A few thoughtfully written posts can go a long way. The key is to make sure each one supports your goals — things like building trust, promoting a product, or answering common questions your audience already has.

If you’re planning a pattern launch? A blog post about fabric pulls or mockups is gold. Running a quilt-along? Blog posts that walk through each step can become long-term resources (and make the whole event easier to manage next time). Even just rounding up your favorite tools or talking through a behind-the-scenes design process adds value.

You don’t have to write it all yourself either

If you’re already wearing seventeen hats in your business, writing blog posts might be one of the first things to fall off the to-do list. Totally understandable. But that doesn’t mean you have to give up on your blog altogether.

This is the kind of thing a virtual assistant (hi, it me 👋) can help with. I can take what’s already in your head (or voice memos, or messy Google Docs), clean it up, make it sound like you, and get it ready to post. You still get all the benefits — without having to carve out hours to write from scratch.

Bottom line? Your blog is still putting in work—even when you forget to update it.
Let it do what it’s meant to do: help people find you, connect with you, and trust you. And if you’re ready to dust off your blog but want a little help making it happen, I’m just a message away.